When we think of soft power, we picture strong world leaders who advocate for change, uphold the values of their respective countries, and showcase the unique abilities of their people. But soft power is also at play within smaller communities and grassroots organizations. At the local level, soft power is again shaped by cultural norms,...Read More
When Joseph Nye first introduced the concept of “soft power” in the late 1980s, he termed it the “ability to influence the behaviour of others and get the outcomes you want.” In other words, soft power focuses on co-opting people rather than coercing them. It is a pull or attraction, resting on three resources: culture,...Read More
Did you know that the official Indian flag is manufactured and sold by a group of women in Karnataka? The unit is called ‘Karnataka Khadi Gramodyoga Samyukta Sangha’ or KKGSS, the only federation entrusted with the responsibility by the government. Since the national flag cannot have any variation in size, shape, colour, or thread count...Read More
The editorial team at IGenPlus strives to highlight unique learning experiences and stories of change. Here’s our interview with Rifath Sharook, who created the world’s smallest, lightest, and low-cost nano satellite along with his team at Space Kidz India (SKI). How has your journey at SKI unfolded? SKI turned my life upside-down, making so many...Read More
Space Kidz India (SKI) is a leading Science and Technology incubator. SKI has been helping children reach out to the stars for a decade now, with the aim to create the next generation of scientific thinkers in India. Through its experiential educational programs, innovative collaborations, and extensive research, SKI is striving for a borderless society,...Read More
Culture has been a very integral part of our lives, more so in India, personally and collectively as a society. The Indian creative industries have thrived for thousands of years, and India has quintessentially been a land of knowledge creators, seekers, and preservers. Elaborate texts on various subjects including aesthetics, economy, arts, and culture have...Read More
The use of ‘Money’ and ‘Bhagavad Gita’ in one sentence may seem ironic. We often come across a stereotypical view about Hindu Spirituality, that it is about “giving up everything and moving to the Himalayas.” But we know that money and material wealth plays a significant role in today’s society. What then is the ideal...Read More
Hampi, a UNESCO world heritage site, is a temple town in Karnataka, known for its narrative ruins, captivating landscapes, unique topography, and the varied experiences it makes possible. This Indian town is rich in beauty, history, culture, adventure, and stories, making it a favourite among travellers domestically and internationally. It offers a world of novelty...Read More
We have all read or heard about the Wright Brothers, haven’t we? We are grateful for their spectacular invention of aeroplanes that eased travel and gave us awe-inspiring glimpses of the clouds. With constant advancements in technology in the current world, we are not just flying in our atmosphere but also experimenting with drone helicopters...Read More
While most nations agree on the definitions, composition and role of Soft Power in diplomacy, there is little agreement on how it can be empirically, theoretically, or conceptually measured. Most studies on soft power are based on anecdotal evidence and often refer to influence by temporal, transitory events and offerings. There is no interdisciplinary, long-term...Read More
